Although air care is well established in 2023, there is limited scope for major volume growth within the category in the upcoming years. However, the shift toward more expensive air care products may add some momentum to constant value growth.
Air Wick and Ambi-Pur are expected to hold a strong grip on the air care category as tried and tested brands. These brands offer a good selection of products across the categories and operate in medium and premium segments.
Though the multinationals Reckitt Benckiser and Procter & Gamble have a monopoly on air care in Lithuania, if inflation continues to be a threat over the forecast period, then private label players such as Lidl will gain value share. Although many consumers will be price sensitive, some will opt for more expensive formats, that are perceived as healthier and better for the environment.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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