Air care in Indonesia is still a relatively underdeveloped category, often viewed by consumers as a supplementary product – a "nice-to-have" as opposed to a necessity. This means air care still has scope for growth in the country.
On the other hand, as car ownership rates rise, coupled with the surge of individuals working as drivers on ride-hailing platforms such as GoCar and GrabCar, the need for car air refreshers is also apparent. These drivers, spending extended hours in their vehicles, recognise the value of ensuring their passengers' comfort with pleasant scents.
The distribution of air fresheners in Indonesia is predominantly concentrated in modern channels, such as supermarkets and convenience stores, primarily catering to middle- to upper-class customers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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