After strong value growth over the review period, the development of the air care category is set to slow down, though it is expected to remain positive across the forecast period. The relevance of home as a safe refuge, as economic considerations and geopolitical uncertainty support cocooning, will continue to positively impact demand for air care products.
With private label gaining space across home care, it is key for manufacturers to continue to innovate in terms of format, but, above all, in terms of more natural ingredients. This will be a major consideration, as consumer concerns about the potentially harmful impact of air care ingredients on health and the environment are growing in line with broader trends towards health and wellness, and eco-consciousness.
Air care sales, particularly candle air fresheners and liquid air fresheners, are highly fragmented as these products can be found in decoration and home and furniture stores, as well as in some healthy and beauty specialists. Nonetheless, modern grocery retailers such as supermarkets and hypermarkets are expected to remain the strongest distribution channels in the category during the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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