Positive prospects for air care are expected across the forecast period, as consumers increasing purchasing power will boost sales. In addition, rising promotional activities and ongoing innovations towards new and longer-lasting scents and convenience will bolster growth.
Innovation within candle air fresheners is expected to boost sales over the forecast period. Furthermore, many consumers switched to candle air fresheners during times of high inflation, as these are more affordable options.
The narrow product portfolio in electric air fresheners is expected to widen with more effective and eco-friendly products launched, while more players are predicted to enter and introduce their own brands, especially private label manufacturers. Consumers will be attracted to electric air fresheners because of their convenience, efficacy and innovation in terms of new and unique fragrances.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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