In order to make air fresheners more affordable to more consumers, manufacturers are expected to maintain mid-priced offers for all types of air care products. This approach aims to cater to a broad range of consumers, from low-to-high-income households.
The electric format is expected to continue to gain traction and popularity in air fresheners over the forecast period. There is huge potential for expansion in electric air fresheners in Pakistan, with opportunities to introduce a variety of options in multiple variants and fragrances to meet the diverse needs of consumers.
Many consumers in Pakistan are used to using spray/aerosol air fresheners for various purposes, including in their cars, rather than buying a specific car air freshener. However, as more consumers in the country own cars, there is expected to be an increase in the use of car air fresheners in the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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