Air Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Air Care in Turkey

Feb 2024

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

USD 1,195
Country Report

Air Care in Switzerland

Feb 2024

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

USD 1,195
Country Report

Air Care in Sweden

Feb 2024

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

USD 1,195
Country Report

Air Care in Kazakhstan

Feb 2024

Though air care in Kazakhstan saw rising value sales in 2023, volume sales were in decline. Spray/aerosol air fresheners continued to account for the largest share of volume sales in the overall category, while electric air fresheners showed the most…

USD 1,195
Country Report

Air Care in Georgia

Feb 2024

Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air…

USD 1,195
Country Report

Air Care in Thailand

Feb 2024

Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…

USD 1,195
Country Report

Air Care in Singapore

Feb 2024

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

USD 1,195
Country Report

Air Care in Mexico

Feb 2024

Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular…

USD 1,195
Country Report

Air Care in Bulgaria

Feb 2024

Most air care subcategories performed positively in retail volume and value terms in 2023 due to consumers' growing desire for a cosy atmosphere and a pleasant home ambience. However, the increase of the landscape related to home air care - such as…

USD 1,195
Country Report

Air Care in Chile

Feb 2024

In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…

USD 1,195
Country Report

Air Care in Poland

Feb 2024

Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air…

USD 1,195
Country Report

Air Care in Israel

Feb 2024

While overall retail volume sales of air care continued to decline in 2023, this trend was mostly driven by the larger spray/aerosol format, as an increasing number of consumers are moving away from these products due to concerns over the impact of…

USD 1,195
Country Report

Air Care in Greece

Feb 2024

Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…

USD 1,195
Country Report

Air Care in Italy

Feb 2024

Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by…

USD 1,195
Country Report

Air Care in Denmark

Feb 2024

Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…

USD 1,195
Country Report

Air Care in Belgium

Feb 2024

Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…

USD 1,195
Country Report

Air Care in Spain

Feb 2024

Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…

USD 1,195
Country Report

Air Care in Portugal

Feb 2024

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

USD 1,195
Country Report

Air Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power.…

USD 1,195
Country Report

Air Care in Estonia

Feb 2024

Overall, air care performed well in terms of volume growth. However, the standout performer in 2023 was liquid air fresheners, which in spite of significant price rises, also registered double-digit percentage volume growth. The strong performance…

USD 1,195
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