Cleverin by Taiko Pharmaceutical experienced a strongly fluctuating performance over the space of just a few years. The main product in the Cleverin portfolio is a table-top product containing gel, which the user can place on a surface almost anywhere in the home.
Although Cleverin’s failure was impactful in the market, it does not mean that improving indoor air quality through air fresheners is no longer desired, and opportunities are expected in the forecast period. Awareness of indoor air quality rose more than ever in the first couple of years of COVID-19.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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