Air care in Kazakhstan will see volume sales growth recover to solid positive figures during the forecast period. Gel air fresheners may see some increased interest as its products return to store shelves after a prolonged absence in 2023.
The forecast period may see an expansion of Turkish and Russian brands in air care, following on from the share increase of Symphony and Flamingo in 2023, with these brands becoming more popular among consumers suffering diminished incomes. Nonetheless, the market will remain dominated by leading international players, thanks to their well-established reputations and consumer confidence in their products’ quality and reliability.
The offer on innovative products within air care in Kazakhstan is difficult, with larger international companies having reduced their budgets and the frequency of promotions. This is unlikely to change during the forecast period, at least for the first half.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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