The further development of air care products in Bulgaria will align with home décor trends, with a growing demand for a cosy, pleasant home ambience. However, due to maturity, spray/aerosol air fresheners will continue to decline.
A trend that will positively affect electric air fresheners, gels and liquids is the use of natural ingredients, such as essential oils. Reed diffusers are expected to increase in popularity, and the leader in car air fresheners, Areon, will enlarge its reed diffusers portfolio with new perfumes in elegant packages, serving as part of home decoration.
Despite growing trends towards natural ingredients, aroma lamps, and artisanal candles, the considerably higher price points for these will limit the number of consumers who switch to these products. As such, leading international brands, including Glade, Ambi-Pur and Air Wick, will retain their leading positions with their conventional products.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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