The forecast period will see more air care products carrying claims that make them suitable for specific times and specific spaces within the home. Players like Bolsius will be diversifying their product lines to include items especially designed for morning energy, relaxation in the evening or focused work during the day.
Most consumers decide which air care brand to purchase when they are in the store. As such, having a prominent and attractive shelf presence is crucial, meaning that retailers will increasingly offer in-store demonstrations and scent samples.
Private label growth within air care is driven mainly by price rather than by product innovation. With products popular in more “traditional” settings, such as bathrooms and cars, private label will remain the cheapest available option and sought out by consumers most interested in fresher air for budget-friendly prices.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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