Demand for air care is set to rise further in the UK over the forecast period, albeit at a slower volume growth rate, as consumers will increasingly spend more time outside of the home, working, socialising and travelling, as the cost-of-living crisis abates. Nonetheless, demand for candles and liquid formats will continue to be driven by consumers’ desire to create a relaxing living environment.
Competition in the air care category is likely to increase over the forecast period, as there will be growing demand for these products, encouraging new players to enter. Private label is set to intensify this competition further by providing affordable alternatives for consumers.
The pandemic led consumers to look for holistic ways of taking care of their general health to protect their immune system, with sleep and relaxation become more important. Indeed, products with sleep aid/relaxations/de-stress claims saw increasing demand in 2023, and are likely to continue to do so over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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