Over the forecast period, mass beauty and personal care is projected to see moderate retail value (constant 2023 prices) growth. Mass beauty and personal care is largely mature and strong price competition makes it difficult for players to grow retail value sales substantially.
Sustainability is set to remain very important for consumers, manufacturers and retailers in mass beauty and personal care. In this vein, product formulae can be expected to continue to be updated to heighten sustainability, such as by containing ingredients that are less harmful to people’s skin and the planet.
The leading branded manufacturers, L'Oréal Suisse and Beiersdorf (Switzerland), are expected to continue to occupy the top rankings over the forecast period. Their brands and products are well represented across various mass beauty and personal care categories, including skin care and sun care, but also bath and shower and hair care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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