Consumer price sensitivity is expected to continue over the forecast period as inflationary pressures are anticipated to persist. As such, this will increasingly draw consumers to mass products in beauty and personal care over those which have a more premium positioning.
Consumers are also seeking ways to recreate the salon experience at home, in line with the trend for “affordable indulgence”. A “home spa” trend emerged during the era of the pandemic, when salons and spas were closed, and this has continued to a degree whereby price-sensitive consumers are curbing their out-of-home expenditure.
We also note rising competition from players outside of the beauty and personal care space, such as seen with the launch of the Zara retail brand colour cosmetics range in 2022, which was followed by a hair care range in 2023. Such developments tend to be supported by strong advertising and social media, which appeal to a younger generation, which is active on online platforms, and which is influenced by TikTok trend, for example, or the SheGlam cosmetics range from Shien.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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