Generation Z is a key target group for mass beauty and personal care goods in Taiwan. These consumers often look for brands with strong social values and sustainable practices.
As consumers increasingly search for key ingredients, mass brands will include these in product developments, aiming to offer luxury ingredients at an affordable price. Spa and salon scents and fragrances will be bought to mass shower gel and shampoo, with players upgrading formulas to include essential oils and fragrances.
The trend towards natural makeup, which emphasises the use of less colour and focuses on a more natural look, is expected to continue in the forecast period. Consumers are increasingly interested in products that offer a more natural and subtle look, as they prioritise health and wellness and everything natural.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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