The forecast for mass beauty and personal care in Serbia anticipates stable value growth, predominantly propelled by continued price escalations. The enduring presence of price sensitivity in the country is poised to persist into 2024, exerting significant influence across various product categories, including bath and shower essentials, oral care, and hair care.
Derma cosmetics are poised to maintain their robust growth trajectory, outpacing the broader beauty and personal care market in Serbia. This projection is underpinned by the enduring trend of consumers transitioning from the higher segments of mass cosmetics towards derma-centric alternatives.
The landscape of mass beauty and personal care is set to be defined by a wave of pioneering innovations, driven by emergent consumer trends. An increasing number of women is expected to place premium on products that not only deliver efficacy but also offer simplicity and convenience in their usage.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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