The forecast period is expected to see further strong growth for the leading dermocosmetic brands in Uruguay’s beauty and personal care industry after several years of strong growth and development as consumers have come to understand the significant advantages that these products represent. Mass brands with a dermocosmetic positioning are expected to have strong opportunities to take advantage of increasing demand among local consumers for products that offer proven quality and which add value via more sustainable ingredients that are adapted to specific consumer needs.
The retailing of mass beauty and personal care is set to continue moving towards channels that offer greater engagement between brands and consumers during the forecast period, with consumer experience thus set to play a far more relevant role in purchase decision-making process, The intended objective is for companies active in the category to develop and maintain closer relationships with their customers, placing the shopping experience at the centre of everything they do. Within this context, greater specialisation is likely to be seen in the presentation and retailing of mass beauty and personal care brands, including in stores and in the online sphere.
Over the forecast period, it is expected that pharmacies will remain the leading retail distribution channel for mass beauty and personal care. Chained pharmacies such as Farmashop and San Roque maintain huge advantages over rival retailers in other channels and this is why pharmacies currently accounts for one-third of total value sales in the category, demonstrating the capacity to offer these products to consumers of all income levels throughout the country.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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