Mass beauty and personal care products in South Africa often see greater innovation than premium brands. Despite many local consumers being financially restricted, they want to support brands that are innovative and are at the forefront of new product development, either in terms of packaging or ingredients.
The rising cost of living in South Africa towards the end of the review period helped drive sales growth of mass beauty and personal care. However, despite many consumers buying mass beauty and personal care products, they expect a certain level of quality, in particular, to match that of more premium brands.
Private label still offers some growth opportunities over the forecast period. Despite mass beauty and personal care products often having promotions, certain retailers have invested in their own private label lines to offer consumers even more affordable prices, while at the same time, retaining good profit margins.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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