Having recently been reinforced by concerns surrounding the pandemic, the well-established trend towards rising health-consciousness among Costa Ricans will continue to gain influence over purchasing decisions in mass beauty and personal care during the forecast period. All categories are expected to see growing interest in so-called clean label products that are made with natural and organic ingredients and contain fewer or no harsh or unnecessary chemicals.
Aside from health concerns, the growing focus on issues related to environmental sustainability will also make consumers more inclined to gravitate towards mass beauty and personal care products that contain fewer or no synthetic chemicals over the forecast period. Similarly, this trend is expected to boost demand for varieties that are made with ethically sourced ingredients and have vegan formulas, more eco-friendly packaging solutions etc.
Although 2023 brought a dramatic reduction in inflationary pressures and the outlook for the domestic economy is broadly favourable, due to the steep drop in purchasing power experienced in 2022 and ongoing global uncertainty many Costa Ricans are expected to remain relatively cautious in their spending habits over the forecast period. Accordingly, price-based promotions will continue to play a key role in competitive strategies within mass beauty and personal care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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