Robust growth is expected in mass beauty and personal care over the forecast period. The category is set to benefit from the shift from premium to mass brands in the forecast period, due to ongoing price inflation and economic instability in the country.
In some categories such as fragrances, the premium segment is expected to gain significant share over the forecast period, despite the high inflation and economic instability in the country. This is due to the fact that premium brands are generally becoming more affordable for Slovenian consumers, while the price of mass brands remains the same or is even increasing in some cases.
Health and personal care stores are anticipated to remain one of the principal channels for buying mass beauty and personal care products over the forecast period. However, e-commerce is expected to grow significantly, especially in skin care and colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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