Mass beauty and personal care has growth opportunities across the forecast, as rising inflation and lower disposable incomes will lead Portuguese consumers to adapt their buying habits. While some consumers will cut out certain items, those deemed essential – such as sun care, bath and shower or deodorants - will continue to sell.
Over the forecast period, product features noted on the premium landscape will arrive in the mass segment as manufacturers add-value, and appeal to increasingly savvy consumers who have limited budgets. This trend has already been noted in hair care.
Over the forecast period, the concept of smart beauty is expected to gain traction as customers become more educated about ingredients, allergens and their potential consequences. Online influencers are expected to continue to play a significant role in educating their followers and shaping their purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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