Mass beauty and personal care is poised for steady growth in the forecast period. As inflation rates decline, consumers are expected to regain discretionary spending power, leading to a resurgence in unit volumes across various product categories.
Brands are anticipated to recalibrate their product and retail strategies to navigate the evolving landscape of the beauty and personal care market. This adjustment is necessitated by the lingering effects of COVID-19 on consumer shopping behaviours and the persistent impact of high inflation.
Despite the continuous expansion of e-commerce, brick-and-mortar retail stores are projected to retain their significance in the beauty and personal care industry. The omnichannel approach enables retailers and brands to effectively cater to diverse consumer preferences, offering the flexibility of choosing between online and offline shopping channels.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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