In a highly price-sensitive environment, mass personal care products included in the national Precios Justos programme registered a solid performance over the review period. However, following the presidential election at the end of 2023, the liberal candidate Javier Milei was elected president, and he strongly opposes government intervention in the economy, including price regulations.
In 2024, the sales of mass beauty and personal care products are anticipated to decrease in constant value terms, driven by the changes in the economy programme developed by President Javier Milei. The end of government intervention in prices, public fees, exchange rates and import barriers is hoped to have a positive impact in the medium and long term.
Due to the increased demand for mass skin care products, especially among mid to low-income consumers, hypermarkets and supermarkets are expected to continue to expand and improve their options on shelves. Traditionally, these retail channels were limited to a few mass-market brands such as Hinds, Nivea, or Dove.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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