Guatemala is a country with high income disparity and many locals living below the national poverty line. Though things should improve over the forecast period, change will be slow, supporting continued strong interest in the cheapest available personal care products, especially in toothpaste, body soap and shampoos.
Direct selling companies remain highly relevant in the distribution of mass beauty and personal care products in Guatemala and are especially important in categories such as colour cosmetics, fragrances and skin care. Among the most representative companies of this channel are Productos Avon, Belcorp with its brands L'Bel, Ésika and Cyzone, Scentia Perfumeria with Scentia, and Yanbal, owner of the Yanbal brand.
Guatemalan consumers are showing growing interested in skin care, and in improving physical appearance and overall wellbeing within a more holistic approach. However, it is not always possible for them to purchase specific skin care products with active ingredients given the income limits faced by a large part of the population.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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