Mass beauty and personal care in Ukraine is expected to see stable growth over the forecast period, influenced by the prevailing uncertain political and economic situation. In times of political and economic uncertainty, consumers often appreciate budget-friendly options.
Among the more dynamic growth areas will be mass anti-agers, which will benefit from increasing consumer ageing and the evolving consumer focus on healthy looking skin. Dynamic growth will be seen in mass lipstick during the forecast period thanks to several key reasons.
In times of uncertainty, there tends to be strong demand for mass beauty and personal care products, prompting companies to introduce new offerings. Mary Kay, for example, is set to unveil new fragrances in the winter of 2024.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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