Mass beauty and personal care is predicted to be quite stable, with small decreases in retail value (constant 2023 prices) terms in the early forecast period followed by small increases over the mid-to-late forecast period. The relatively stable performance in retail value (constant 2023 prices) terms is expected to mask a more serious decline in retail volume terms.
In order to compete better with premium alternatives, companies active in mass beauty and personal care aim to add more elements from premium products to their offerings. Therefore, there are set to be more products with mass price points offering adopt premium elements to attract consumers interested in value for money concepts.
The GBO L'Oréal Groupe is considered ready to invest in the further development of the CeraVe brand in the Netherlands. The company is expected to invest in the launch of new products and variants for the brand and look to expand beyond mass skin care category to other categories where the skinification trend is particularly important.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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