Due to the ongoing cost of living crisis and the expectation that average prices of mass beauty and personal care will continue rising, albeit at a slower pace, consumers will remain price sensitive. Private label is likely to gain further popularity across various categories, including oral care, bath and shower and depilatories.
In the upcoming years, e-commerce will gain share as more retailers, such as dm, Lilly Drogerie and Kolishka.bg offer regular promotions and competitive prices online.
As the cost of living remains high and sustainability concerns grow, notably among younger consumers, refill pouches are expected to gain popularity. Dove’s liquid soaps and shower gels are already offered in refills as well as the brand Lux.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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