Mass beauty and personal care will register lower constant value growth over the forecast period, than premium. That being said, mass beauty and personal care will still account for most value sales.
While direct selling will continue to account for significant volume sales, modern retail channels will gain value share over the forecast period, through modern grocery retailers, pharmacies, and beauty specialist stores, as their continued expansion drives competition and increases the range of products available. For instance, the grocery retailer Hipermaxi now has exclusive beauty care sections in its outlets, as does the pharmacy chain Farmacorp.
Digital channels will have an increasing role in supporting sales of mass beauty and personal care products over the forecast period, as technology increasingly aids consumers in their purchasing. For instance, Maybelline uses QR codes to enable consumers to access artificial intelligence tools that let consumers try out make-up virtually.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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