The forecast period anticipates the continued dominance of mass beauty and personal care in Uzbekistan, propelled by a pricing strategy that aligns with consumer loyalty. Specific categories within beauty and personal care, including bath and shower, deodorants, and hair care, are poised for limited growth potential in the premium segment but are expected to resonate significantly within the mass market.
Despite governmental initiatives, the market share of local brands is forecasted to remain relatively smaller compared to their international counterparts. Heightened price sensitivity and reliance on mass-produced items among the population may lead consumers to consider more affordable alternatives, particularly in response to price increases from global players.
The sustained growth of direct sales channels, exemplified by companies like Oriflame and Faberlic, is expected to persist. The resilience of these channels is underpinned by their inherent convenience and cost-effectiveness.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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