Mass beauty and personal care will register lower constant value growth over the forecast period than premium. That being said, mass beauty and personal care will still account for most value sales.
The continuing expansion of modern retailing will boost growth over the forecast period and will lead to increased competition, as well as a wider diversity of products. Chains which are in the expansion phase include the German beauty chain Rossmann and the local beauty chain Olivia.
Though niche, there will be an increased number of Korean brands available, with these brands mainly positioned in the more natural space, with a focus on non-toxic and organic ingredients. The rising popularity of Korean beauty and personal care products will be especially evident among the younger generation of under 25s, which are highly influenced by Korean culture, mainly arising from K-Pop bands.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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