Mass beauty and personal care products cater to a wide segment of the Vietnamese population, including those with lower disposable incomes, ensuring consistent demand and helping shoppers to save. These products are readily available across diverse distribution channels, from supermarkets and convenience stores to traditional markets, meaning nationwide accessibility.
Natural and innovative ingredients in products within mass beauty and personal care will continue to captivate consumers during the forecast period. More players are set to incorporate herbal extractions with relaxing scents into a broader range of products across all categories.
Players will up their investment in aggressive marketing campaigns in response to rising awareness among increasingly well-informed and discerning consumers. Product seeding will become more prevalent in strategies designed to capture consumers who are drifting away from the influence of KOLs and instead conducting their own research into ingredients and their purported benefits.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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