Mass Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Mass Beauty and Personal Care in Uzbekistan

May 2023

Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium…

USD 1,195
Country Report

Mass Beauty and Personal Care in Denmark

Apr 2023

Mass beauty and personal care in Denmark continued to see positive value growth in 2022 as the post COVID-19 recovery continued albeit at a much lower pace of growth. Current value sales was partly driven by higher inflation rates, which worked in…

USD 1,195
Country Report

Mass Beauty and Personal Care in Germany

Jun 2023

Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the…

USD 1,195
Country Report

Mass Beauty and Personal Care in Slovenia

May 2023

Private label expanded significantly in the mass beauty and personal care segment in 2022. The general rise in the popularity of discounters in the Slovenian market played a key role in the development of private label during the year, as discounters…

USD 1,195
Country Report

Mass Beauty and Personal Care in Serbia

May 2023

At the start of 2022, consumer spending increased as many resumed their pre-COVID-19 lifestyles. However, in the second half of the year, many consumers became more cost-conscious due to rising prices and decreased disposable income. As a result,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Poland

May 2023

Mass beauty and personal care is particularly strong in skin care thanks to the highly developed category of mass facial care. Interest in products containing natural ingredients was noticeable with producers eager to emphasise the high natural…

USD 1,195
Country Report

Mass Beauty and Personal Care in Peru

May 2023

2022 was a year of high inflation in Peru and beauty and personal care did not escape unscathed. Even though it remained in single digits, at just less than 9%, inflation was the highest level it had been in 26 years. The increase in dollar exchange…

USD 1,195
Country Report

Mass Beauty and Personal Care in Taiwan

Jun 2023

During the pandemic, the revenue of mass beauty and personal care brands was driven primarily by stockpiling by consumers. As people were uncertain about the future and the availability of products, they began to stock up on essential items,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Guatemala

May 2023

Direct selling is an important channel for mass beauty and personal care, thus challenges faced by this channel are affecting overall volume sales. According to industry experts, direct sellers are seeing volume decreases in sales created by…

USD 1,195
Country Report

Mass Beauty and Personal Care in Latvia

May 2023

Performance was muted for mass beauty and personal care in 2022. The energy crisis stemming from the war in nearby Ukraine led to soaring double-digit inflation. With this backdrop, current value sales of mass beauty and personal care increased…

USD 1,195
Country Report

Mass Beauty and Personal Care in Spain

May 2023

Mass beauty and personal care in Spain stagnated in current value terms in 2022. While the rate of growth accelerated year-on-year, this was due mainly to inflationary pressures, rather than any real upturn in demand. With consumers becoming more…

USD 1,195
Country Report

Mass Beauty and Personal Care in Italy

May 2023

Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022)…

USD 1,195
Country Report

Mass Beauty and Personal Care in Hungary

May 2023

In 2022, sustainability has emerged as a significant trend in Hungarian mass beauty and personal care. Leading player L'Oréal has made a bold commitment to ensuring that by 2030 95% of its ingredients will be derived from renewable plant sources,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Bulgaria

Apr 2023

Overall mass beauty and personal care had a positive performance in 2022, driven by the increased demand for cheaper products in some categories due to high inflation in Bulgaria. This development has particularly positively impacted the performance…

USD 1,195
Country Report

Mass Beauty and Personal Care in Belgium

Apr 2023

In 2022, mass beauty and personal care products experienced strong value sales growth, but it was largely driven by rising prices. Despite this growth, several categories experienced stagnant or declining volume sales growth due to pressure on…

USD 1,195
Country Report

Mass Beauty and Personal Care in Indonesia

Apr 2023

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kenya

Jun 2023

Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen…

USD 1,195
Country Report

Mass Beauty and Personal Care in Switzerland

May 2023

The mass beauty and personal care products segment recorded moderate value growth in 2022 as consumers started using products more frequently again due to the revival of activity levels - spending more time socialising, being physically active,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Sweden

May 2023

Mass beauty and personal care saw accelerated growth in constant value terms in 2022, with retail sales exceeding pre-pandemic levels. Growth was driven by a proliferation of successful new product launches, the rising popularity of dermocosmetics…

USD 1,195
Country Report

Mass Beauty and Personal Care in Romania

May 2023

Mass beauty and personal care recorded a positive value sales performance in current terms in 2022, although value growth remained negative in constant price terms, an indication of the impact of high inflation and flagging consumer demand on sales…

USD 1,195
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