Mass beauty and personal care is set to maintain steady current value growth in Japan in the forecast period, amidst expectations of continued inflation beyond 2024. Mass colour cosmetics will continue to grow due to the rebound from the pandemic and the trend of a shift towards mass brands and private label.
The rise of inexpensive private label products is expected to continue in 2024 and beyond, partly as a reaction to continued price increases for premium beauty brands. In 2023, attention was focused on the private label colour cosmetics launched by mass channels.
As consumers examine the value of products more carefully, demand is likely to increase for mass products that offer multiple beauty benefits and/or can be used on multiple areas of the body. In sun protection and colour cosmetics, which are applied directly to the skin, there has been an increase in multifunctional products that can also provide colour control and skin care at the same time.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!