The outlook for mass beauty and personal care remains positive. Areas such as mass colour cosmetics and mass fragrances will post a further recovery over the forecast period, but in comparison to the extremely high growth figures of 2022/2023, growth will be stunted.
The share of private labels in mass beauty and personal care is set to grow further during the forecast period, supported by the rapidly expanding range of well-established brands from drugstore chains, but also the rising power of discounters such as Lidl and Action. Furthermore, private labels carry a very good brand image in the Czech Republic, with product lines that are highly competitive and address the latest trends.
In 2023, mass beauty and personal care represented the majority of sales in overall beauty and personal care. However, from 2024 onwards mass beauty and personal care sales are expected to grow at a much slower rate than sales in premium categories.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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