Beauty and personal care is set to undergo a substantial transformation over the forecast period with consumers, brands, manufacturers and retailers all expected to place a growing focus on sustainability. For instance, players are expected to make commitments to source ingredients from renewable plant sources and to adopt eco-friendly production practices.
The rise of the hybrid work arrangements and the growing use of online meetings has led to an increased demand for beauty and personal care products, as individuals find themselves scrutinising and comparing their appearances more frequently. Products such as anti-agers, mascaras, foundation and hair care essentials, for example, experienced a surge in sales towards the end of the review period as consumers aimed to look their best during online meetings and video conferences.
The forecast trend Over the forecast period, demand for beauty and personal care is also likely to be driven by the increasing number of individuals with irritated, red, uneven, or sensitive skin, or those with allergies. The country’s ageing population has also heightened the demand for more effective ingredients for maintaining healthy and youthful looking skin, while still maintaining the body’s natural microbiome and barrier control.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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