In the search for cheaper products, consumer demand for private label beauty and personal care products, such as shampoos, body creams and liquid body soaps, will continue to rise. Initially, consumers feel motivated to buy private label due to the lower price, but when the quality is perceived to be acceptable, they often begin to make repeated purchases.
Generally, within beauty and personal care products, it is premium brands that lead with innovation in ingredients, to which consumers usually attribute greater effectiveness. However, the Dominican market increasingly sees the offer of economically priced products that not only implement a pricing strategy, but also tend to include in their formulations compounds similar to those used by premium brands.
The direct selling channel is one of the most important for the mass distribution of beauty and personal care products in the Dominican Republic, especially in categories such as colour cosmetics, fragrances, and skin care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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