Mass beauty and personal care in France is set to see slow and stable current value growth in the forecast period. However, it is likely to face challenges.
As inflation surged to 4.9% in France during 2023, it caused a noticeable shift in consumer behaviour, prompting heightened price consciousness amongst French consumers.
A notable trend that has affected the whole beauty and personal care industry is increasing consumer interest in natural and organic products, and this is set to continue in the forecast period. As consumers become more aware of the ingredients in the products they use, there is a growing preference for products that contain natural ingredients, and have vegan and organic formulations.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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