While premium beauty and personal care is expected to continue capturing market share from mass beauty and personal care across most categories, the positive performance upswing observed towards the end of the review period is anticipated to persist. This translates to relatively stable value sales growth for mass beauty and personal care over the forecast period.
The influence of low-cost stores, led by the discount drugstore Normal and variety stores like Europris and Rusta, is projected to remain a major force impacting the mass segment. Normal, a highly successful concept across all industries in Norway, focuses on offering well-known brands at lower prices.
Grocery-heavy categories like bath and shower, hair care, and deodorants are witnessing a shift towards incorporating premium qualities. This includes a focus on natural and clean ingredients, minimalistic clean design, recyclable packaging, and certifications like the Swan Ecolabel and endorsements from the Norwegian Asthma and Allergy Association.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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