The economic forecast for Croatia for the short-to-medium term remains rather grim and while this is bad news generally, it is likely to benefit mass beauty and personal care brands during the forecast period. The purchasing power of Croatian consumers is expected to continue being weighed down by high inflation, especially if the war in Ukraine continues for a prolonged period.
In recent years, it has become clear that neither bricks-and-mortar retailers nor e-commerce players can survive on their own to win the retail battle and conquer the other side by stealing its customers away completely. Hence, the majority of manufacturers and retailers active in Croatia’s beauty and personal care industry have adopted omnichannel strategies, combining online and offline platforms to sell their products most effectively.
During the forecast period, the majority of mass beauty and personal care brands active in Croatia are set to continue offering products with formulas that avoid harmful or controversial ingredients, moving towards more natural and organic products. As a result, the proportion of natural and organic products among the product portfolios of the leading multinational brands and private label lines should grow steadily.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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