Hand-in-hand with the ingredient-led trends that are expected to be seen across beauty and personal care over the forecast period, mass brands are set to engage in constant innovation. Adopting an innovative approach and including certain ingredients enables mass brands to highlight the presence of ingredients that could previously only be found in premium brands.
One area of mass beauty and personal care with the potential to develop robustly over the forecast period is the so-called “masstige” brands, which are also sometimes referred to as affordable premium brands, despite their falling within the mass segment. These brands have a much more stylised image than most mass brands which resembles those of the premium category, but at price points that are only a little higher than mainstream mass brands.
Unfortunately, recent years have seen a concerning trend in Ecuador’s beauty and personal care industry: the increasing circulation of products that do not meet sanitary and product safety standards, many of which are counterfeits of popular brands. These unofficial products pose potential risks to the health and safety of consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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