Mass beauty and personal care is expected to maintain steady growth in Germany over the forecast period. Mass colour cosmetics will continue to appeal to budget-conscious consumers who seek affordable products without compromising on quality, which will be further supported by ongoing developments from private labels.
We are seeing a growing importance of natural and organic ingredients across the beauty and personal care industry. This is evident in the mass segment as well as seen with higher-end brands.
The premiumisation trend is set to continue in mass beauty and personal care over the forecast period, whereby mass brands present a more premium image and consumer expect comparable quality. As seen with the premium brands, mass brands are expanding their product offerings to offer greater personalisation, for example, to address different skin and hair types, scalp concerns, fragrance preferences, and more.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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