Amidst prevailing global health concerns, the sustained emphasis on health and hygiene presents a notable opportunity for brands operating in beauty and personal care. There is a growing demand for antibacterial soaps, hand sanitisers, and hygiene-focused personal care items, propelled by heightened awareness surrounding hygiene practices and preventive healthcare measures.
The rapid evolution of retail channels towards digital platforms is reshaping the distribution landscape of mass beauty and personal care products in Pakistan. Brands are increasingly capitalising on e-commerce platforms and digital marketing channels to directly engage with consumers, circumventing traditional brick-and-mortar retailers.
The growing prominence of sustainability is anticipated to significantly influence new product development within mass beauty and personal care in the foreseeable future. Following the devastating floods in 2022, which underscored the urgency of addressing climate change, consumer consciousness regarding environmental sustainability has been heightened.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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