Mass beauty and personal care is expected to maintain solid retail current value growth in Singapore in the forecast period. During the forecast period, private label offerings are anticipated to pose an increasing challenge to branded mass products, particularly as prominent retailers in Singapore, such as Watsons and Guardian, concentrate their strategic endeavours on enhancing their profitability through the development of private label lines.
Amidst the escalating competition within beauty and personal care in Singapore, heightened by the emergence of new brands, increasing customer loyalty and ensuring customer retention is paramount. This importance is further underscored by the profound impact of social media, which serves as a primary influencer of consumer choice.
The use of e-commerce and digital platforms for purchasing beauty and personal care products in Singapore is on a rapid upwards trajectory and shows no signs of slowing down. These platforms offer brands unprecedented opportunities to engage with customers on a deeper level and tailor their products to meet evolving consumer preferences, such as a growing emphasis on eco-friendliness and social responsibility.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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