As inflation falls and prices stabilise, competition from premium products will rise in the upcoming years. This will result in flatter growth rates for mass beauty and personal care products, especially over the second half of the forecast period.
The development of mass dermcosmetic brands is set to continue in the forthcoming period. In 2023, these products have been limited to skin care with brands like CeraVe making headway.
Mass manufacturers and retailers are expected to engage with more and more younger consumers, with the aid of social media marketing. This strategy was already on display in 2023, with brands such as Kiko Milano focused on targeting younger consumers in colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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