Mass beauty and personal care in Kazakhstan stands to experience significant expansion, driven by two key factors: the development of retail infrastructure and a growing focus on affordability in regional areas. As retail networks expand across the country, particularly in regions where budget-conscious consumers are concentrated, demand for mass-market products is poised to rise.
Consumers are becoming increasingly discerning about the products they use, prioritising natural and healthy ingredients in their beauty routines. This trend, often referred to as the "natural beauty movement," is gaining traction in Kazakhstan and presents an opportunity for brands that can cater to this evolving demand.
While supermarkets and hypermarkets will likely remain key sales channels for mass beauty and personal care products, their dominance is expected to be challenged by the growing appeal of beauty specialists. This shift can be attributed to the rise of new retail concepts like Zolotoye Yabloko, which offer a curated selection of cosmetic products at attractive prices and discounts.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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