Over the forecast period, mainstream brands will continue to dominate the mass segment in beauty and personal care. This is especially true for personal care staples such as toothpaste, deodorants, and adult sunscreen where consumers prefer well established household brands.
Over the forecast period, consumer demand for products with high efficacy is not expected to wane. This trend is especially prevalent in categories such as deodorants, depilatories, and sun protection where consumers expect visible and consistent results from products.
Over the forecast period, consumer demand for sustainable beauty and personal care products is expected to grow. As consumers become more aware of the environmental impact associated with the beauty and personal care industry, they are more likely to seek out eco-friendly alternatives when making purchases.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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