The rising cost of living in the UK has raised concerns across several non-essential product categories. However, fragrances is expected to demonstrate a similar growth trend as observed at the end of the review period – increasing volume sales for premium fragrances and a decline for the mass segment.
The demand for mass fragrances was impacted by several trends, and was unstable in the past. Towards the end of the review period the segment observed a downturn mainly due to lower sales of celebrity brands, and changes in consumer behaviour, with the uptick of premiumisation.
Sustainability is not new to the beauty world, but recently companies have adopted this more sincerely. The increasing demand for sustainable materials in the product life cycle, mainly from the younger generation, is leading fragrance companies to continue their investment in research and development activities.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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