In the forecast period fragrances is expected to see positive retail volume and current value CAGRs in Poland, with increases anticipated across all categories. Premium men’s fragrances is expected to continue to be the fastest growing category over the forecast period.
The wellness trend is expected to continue in fragrances moving forward, with such products aiming to capture the serenity and calm of natural settings for urban dwellers. Fragrances featuring sea concepts and plant ingredients that mimic the sensations of the seaside or a forest align with this movement.
For the last few years, eco-conscious consumers have been demanding greater transparency in producers’ supply chains, ingredients, and environmental footprint when it comes to buying fragrances. This shift has helped drive greater sustainability in fragrances, prioritising the protection of workers and natural resources.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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