Consumers now prefer to buy local fragrances due to the difficulties involved in importing such products and their extremely high prices due to the high rate of inflation. However, with fragrances being seen as something of a luxury, not all of the population buys them.
A growing number of Egyptian brands have started to advertise on social media. Moreover, some brands now allow consumers to order perfume online, receive it with a tester at home, and smell the tester first before deciding on whether to purchase the perfume or not.
Consumers prefer to buy fragrances, especially premium brands, from trusted beauty specialist retailers as there are a lot of copycat brands in the Egyptian fragrances category. Direct selling through brands such as Avon and Oriflame gained traction in 2020 alongside e-commerce, which has also witnessed a rise in popularity since the threat from COVID-19 waned.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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