Fragrances imported into Egypt faced several challenges throughout 2023. The main hurdle was limited access to foreign currency, a crucial element for international trade.
Fragrances is expected to face continued challenges early in the forecast period, due to the huge price increases which have made such products unaffordable for large numbers of consumers. These prices are expected to further increase due to the expected further devaluation of the Egyptian pound, while, furthermore, most of fragrances are imported so there is little local competition to stabilise prices.
MAC for Promoting Commercials Business led the fragrances category in Egypt at the beginning of the forecast period, with an offer containing many famous, high-end brands like Chanel, Christian Dior and Nina Ricci, which are available through the main retail outlets and e-commerce. These imported brands saw huge price increases in 2023, moving beyond the spending power of large numbers of consumers, due to the devaluation of the Egyptian pound.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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