An anticipated decrease in the volume compound annual growth rate (CAGR) of fragrances is forecasted over the next period, influenced by several factors. Firstly, the surge in fragrance prices in Tunisia has surpassed the growth of Tunisian purchasing power, rendering fragrances less affordable for consumers.
Premium fragrance sets/kits hold significant cultural value in Tunisia, intricately tied to social traditions, particularly weddings, where grooms customarily present them to their brides. However, with shifting economic landscapes and societal changes, especially among young couples, traditional practices are evolving, potentially influencing the fragrance market.
Mass fragrances are expected to witness a significant decrease or limited presence of domestic brands in the upcoming period. This trend is underscored by a continual decline in the variety of mass fragrances offered by domestic companies annually.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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