Demand for fragrances, in both premium and mass segments, is expected to grow further over the forecast period. The category spans various price ranges, with unisex fragrances also poised for greater adoption.
Fragrances are highly favoured gifts in the United Arab Emirates, particularly during Ramadan, a key gifting season. Offering exclusive Ramadan-inspired limited edition products aligns with cultural traditions and presents a strategic opportunity for brands to capitalise on heightened consumer demand and foster deeper connections with customers.
In the United Arab Emirates, scent holds significant cultural significance, with consumers often layering various fragrances, including perfumes, scented lotions, hair care products, perfume oils, bukhoor, and body mists. This multi-layered approach not only prolongs the scent but also reflects a commitment to hygiene.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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