A trend fuelling the rise of fragrances in the United Arab Emirates is the local culture and tradition that places a high value on fragrance. Emiratis are known to be among the largest spenders per capita globally on premium fragrances, and it is common for them to apply multiple oils and musk to their hair and clothing before applying a layer of fragrance.
Over the forecast period, fragrances is expected to experience further growth across different price segments. In addition, the trend of unisex fragrances is expected to gain greater traction.
In recent years, the use of fragrance in wellness has gained in popularity as consumers are looking for ways to improve their mental and emotional health. Aromatherapy, which uses plant extracts and essential oils to promote physical and psychological wellbeing, is becoming an increasingly popular trend.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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